UbiSim Strengthens Leadership Team with Distinguished Healthcare and Education Experts

BOSTON, Jan. 22, 2025 -- Nurses are the backbone of our healthcare system, yet resource constraints often prevent them from getting the hands-on education that prepares them for clinical practice and the complexities of real-world patient care. UbiSim, the leading immersive virtual reality (VR) platform for nursing simulation, and its parent company, Labster, are redefining how nurses learn. To advance this goal, the company is proud to announce the addition of two transformative leaders—Marc Batchelor and Christine Heid, PhD, MSN/Ed, RN, CNE, CHSE—to its team, each bringing a unique perspective to support the adoption of VR simulation and accelerate growth.

Batchelor joins as Vice President of Sales for UbiSim and Labster and Heid joins UbiSim as a Nursing Simulation Specialist. Together, they bring more than 50 years of combined expertise to the company with the shared goal of improving nursing education and patient outcomes worldwide.

"We're thrilled to welcome Marc and Christine to our team," said Shawn Boom, CEO of Labster. "The urgent need to prepare more skilled nurses for clinical practice has never been more critical, and I'm confident that Marc and Christine are exactly the right leaders to help us support educators in meeting this challenge. Marc's exceptional revenue leadership will strengthen our market presence, while Christine brings invaluable perspective as both a nurse educator and simulation expert who has personally experienced the challenges our customers face in preparing nurses for clinical practice. Her deep understanding of nursing education, combined with Marc's strategic expertise, will be instrumental in advancing our commitment to transforming how nurses learn."

Batchelor brings 30+ years of experience in revenue growth and customer engagement. Known for his authentic leadership style, Marc has a proven track record at Wolters Kluwer and Cengage, working with nursing leaders across North America to adopt technology that supports transition-to-practice goals and prepares students to make a meaningful impact in healthcare.

Dr. Heid has 20+ years of experience as a nurse educator, simulationist, and healthcare advocate. A recognized innovator in nursing education, she created the Heid ATE Guide for Clinical Teaching and Learning© and led a multi-site research project funded by an OADN Foundation Grant. Dr. Heid has held roles as a consultant, course developer, and faculty member, contributed to national committees, and published research on simulation and clinical judgment.

This announcement follows Labster and UbiSim's strong start to the year, including a three-year partnership with HCT, the Philippines' largest nursing curriculum provider. Supported by Meta, the partnership will bring cutting-edge VR simulations to thousands of future nurses, reinforcing the company's role as a leader in healthcare education innovation.

To request a demo and take a product tour of UbiSim, visit https://www.ubisimvr.com/request-demo.

About UbiSim 

UbiSim is the world's first immersive virtual reality simulation platform created by nurses for nurses. The UbiSim high-fidelity simulation experience empowers learners to safely develop clinical judgment skills, confidence, and a heart for patient-centric care. Amid a nurse educator shortage, UbiSim's evidence-based platform enables educators to save time and scale their impact on nurses from pre-licensure through professional practice. UbiSim has been recognized as a TIME Best Invention of 2024, the VR/AR solution winner in the EdTech Digest 2024 Cool Tool Awards, and the Career Prep Platform of the Year in the 2024 EdTech Breakthrough Awards. Visit www.ubisimvr.com.

Media Contact

Abby Veach, labster@meetkickstand.com

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